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The most sought-after areas to buy a villa in Tuscany in 2026
Published 22-12-2025
Tuscany remains one of Italy’s most sought-after regions for those seeking to purchase a fine villa, a renovated farmhouse, or a historic residence set amidst the iconic landscape that the world associates with the Italian lifestyle. In 2026, the market looks dynamic, mature, and oriented toward areas that combine authenticity, architectural quality, services, and an excellent landscape context.
International demand remains strong, especially from Europeans, Americans and Canadians, but the interest of Italian investors looking for second homes in territories that combine tranquility and heritage value is also growing. Demands follow a clear trend: scenic locations, good accessibility, privacy, rich cultural context, and properties ready for use or with significant restoration potential.
Here are the areas driving the preferences of high-end buyers in 2026.
Chianti Classico: the elegant heart of Tuscany
The Chianti Classico area remains one of the most desirable areas due to its perfect balance of landscape, culture, and quality of life. The towns of Gaiole in Chianti, Radda in Chianti, Castellina in Chianti, and Greve in Chianti attract buyers looking for restored stone farmhouses, historic villas with vineyards, and scenic properties.
- The selling point: harmonious landscape, wine prestige, proximity to Florence and Siena.
- Who buys here: international families, investors interested in properties with vineyards, and ideal solutions for charming tourism.
Val d'Orcia: postcard Tuscany that conquers the world
Pienza, Monticchiello, Montalcino, San Quirico d'Orcia, and Castiglione d'Orcia remain among the most sought-after destinations thanks to a landscape that is a UNESCO World Heritage Site and a stable, high-end market.
- The selling point: the iconic landscape of soft hills, cypress trees, isolated farmhouses and deep silences.
- Who buys here: buyers looking for the most authentic and contemplative Tuscany; also perfect for residences destined for the luxury hospitality market.
Bolgheri and the Etruscan Coast: sea, wine and contemporary lifestyle
2026 confirms the rise of Bolgheri as one of the most vibrant and prestigious areas. The combination of vineyards and wineries for sale in Bolgheri, a high-quality sea, and an offer of modern villas or residences surrounded by greenery makes this area an increasingly sought-after hub.
- The strength: the rare mix of scenic hills, sea just minutes away, and internationally renowned wine production.
- Who’s buying here: active buyers, sea lovers, investors seeking properties for private use or high-end seasonal rentals.
Florence and its hills: the elegance of the city of art
The Florentine market remains one of the most robust thanks to interest in historic apartments in the center and prestigious villas in the hills of Fiesole, Settignano, Impruneta and Bagno a Ripoli.
- The strong point: the perfect combination of history, art, services and accessibility.
- Who buys here: international professionals and families who want a base in Italy without sacrificing the convenience of a well-connected urban setting.
Maremma: the big growth of 2026
Maremma proves to be one of the surprises of the market: vast, authentic, wild and still competitively priced compared to other Tuscan areas. From Capalbio to Magliano, from Scansano to Castiglione della Pescaia, interest is steadily growing.
- The strength: wide spaces, privacy, unspoiled nature, quality vineyards and villas with great potential.
- Who’s buying here: investors looking for total tranquility, large estates and high-end hospitality or agritourism projects.
Cortona and the Valtiberina: authenticity and centrality
Cortona continues to be in high demand due to its Renaissance charm and strategic location between Tuscany and Umbria. Anghiari, Sansepolcro and Città di Castello also attract an audience interested in properties with history and ample square footage.
- The strength: rolling landscapes, villages rich in history and accessibility to Perugia, Arezzo and Florence.
- Who's buying here: buyers looking for a vibrant cultural setting, large farmhouses and an authentic, uninflated atmosphere.
Lucca and the Lucca hills: understated elegance and great sophistication
The hills around Lucca are experiencing a new phase of growth. Historic villas, often with monumental gardens, are among the most sought-after in the national market.
- The selling point: aristocratic properties, a mild climate, proximity to Versilia and a city with a strong cultural identity.
- Who buys here: clients looking for historic residences with centuries-old parks and great representative potential.
Trends 2026: what buyers are looking for
Alongside geographic areas, three clear trends emerge in the 2026 Tuscan market:
- renovated or ready-to-use properties, preferred to properties to be restored
- villas with swimming pools, privacy and excellent exposure
- immersiveness in the territory, with preference for vineyards, olive groves and authentic green spaces
- accessibility, understood as distance to services and connections
- sustainability, with growing interest in energy efficient solutions
Tuscany maintains an absolute leading position in the international fine real estate market, and 2026 confirms a strong, diversified demand increasingly oriented toward territories that combine beauty, authenticity and quality of life.
Whether Chianti, Val d’Orcia, the coast or the Florentine hills, each area offers its own identity and a different way of interpreting Tuscan living. For those wishing to buy a villa in the region, relying on professionals with in-depth knowledge of the area allows them to navigate opportunities, prices, potential and future scenarios.
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